Charlotte and Mr. Collins in Pride and Prejudice Essay Example

Charlotte and Mr. Collins in Pride and Prejudice Essay Pride and Prejudice is a novel set in the early 19th century in England, a time when marrying for convenience was much more common than today. A marriage for convenience is a marriage not carried out due to love or relationship but solely personal gain and for the benefits of having a husband or wife, generally in those days women had a tendency to marry for marry, which was a serious problem in society. This is shown by a quote from page 120, which says â€Å"marriage had always been her object; it was the only honourable provision for well-educated young woman of small fortune, and however uncertain of giving happiness, must be their pleasantest preservative from want.† Austen uses the marriage of Mr Collins and Charlotte Lucas to interrogate the contemporary practice of marrying for convenience, in a number of different ways. At the end of volume one, Collins is in search for a wife, due to orders from Lady Catherine de Bourgh, and he proposes to both Lizzie and Catherine. Austen focuses on Charlotte’s, almost desperate, desire to marry Collins, despite the fact that she was his second choice. For example on page 120, Austen is describing Collins’ proposal to Charlotte and shows the haste at which she accepts. She wrote, â€Å"In as a short time as Mr Collin’s long speeches would allow, everything was settled between them to the satisfaction of them both.† The fact that there is almost no sense of romance in the proposal suggests that Austen views marriages for conveniences as bland and pointless. As well as this, the quote â€Å"everything was settled between them to the satisfaction of them both†, shows how the marriage is not for the purpose of love but simply for their benefits. The use of the word â€Å"settled† suggests that Austen doesnt view it as a marri age but simply a deal. This is later evident when Austen wrote â€Å"Miss Lucas, who accepted him solely from the pure and disinterested desire of an establishment. We will write a custom essay sample on Charlotte and Mr. Collins in Pride and Prejudice specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Charlotte and Mr. Collins in Pride and Prejudice specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Charlotte and Mr. Collins in Pride and Prejudice specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Seiridium Cankers on Leyland Cypress

Seiridium Cankers on Leyland Cypress My Leyland cypress hedge has Seiridium unicorne canker fungus. The photo you see is one of many Leylands in my yard. I often regret my decision to plant the species but I also wish I had reviewed this material before I planted Underneath that spot of dead foliage is a seiridium canker, also called coryneum canker, and is a big problem on Leyland cypress (Cupressocyparis leylandii) trees. The fungus will destroy the cypress form and cause eventual death if not controlled. Seiridium canker is usually localized on individual limbs and should be removed immediately.   If you control this situation early, you can improve the condition of the tree and its future outcome. If you leave it for another day, you will regret it. Fungal spores from an active canker are often washed down the tree or splashed from tree to tree by rain or overhead irrigation.  New infections develop when spores lodge in bark cracks and wounds and this process quickly overwhelms the tree. Disease Description: So, seiridium canker fungus is a major problem owners of Leyland cypress, especially in the southeastern United States. Cankers can be identified as sunken, dark brown or purplish patches on limb bark and there us usually excessive resin flow from the patch. It should be recognized that resin flow can occur from the branches and stems of trees that do not have the disease. Other diseases like Botryosphaeria cankers, Cercospora needle blight, Phytophthora and Annosus root rots can have very similar characteristics. Be careful not to use resin flow alone as a diagnosis for Seiridium canker. The uncontrolled canker over time will destroy the cypress form and eventually cause the trees death. Seiridium canker is usually localized on individual limbs and shows mostly as dead foliage (see attached photo). Disease Symptoms: In many cases, the canker will disfigure and damages trees, most particularly in hedges and screens that are heavily pruned. The limb is usually dry, dead, often discolored, with a sunken or cracked area surrounded by living tissue (see attached photo). In many cases there is a gray discoloration at the point of infection. The foliage dies beyond the canker point to the limb tip. Disease Prevention and Control: Provide adequate space when planting trees to prevent the stress of crowding and to increase the air circulation. Planting at a minimum of 12 to 15 feet between trees may look excessive but will pay off in just a few years. Do not over-fertilize trees and mulch under trees to at least the drip line. These recommendations will minimize stressful water loss and the ever-present competition for water from surrounding plants. as well as potential damage to trees from lawn mowers and string trimmers. Prune away the diseased branches as soon after they appear as possible. Make the pruning cuts 3 to 4 inches below the diseased canker patch. You should always destroy diseased plant parts and try to avoid physical damage to plants. Sanitize pruning tools between each cut by dipping in rubbing alcohol or in a solution of 1 part chlorine bleach to 9 parts water. Chemical control of the fungus has proven to be difficult but some success has been noted with a full-coverage fungicide spray at monthly intervals from April to October.

Stakeholders Theory Case Study Example | Topics and Well Written Essays - 750 words

Stakeholders Theory - Case Study Example Basis of determining business relationships: As per the shareholder's theory, corporate relationships are determined by legal or implied contracts. Thus, it recognizes accountability towards those parties with whom an explicit legal agreement has been entered into. This vastly limits the scope of accountibility.On the other hand the stakeholders' school of thought Escalation in value of shareholding: the shareholders theory endorses the objective of generating higher returns to the investment of the shareholders. Whereas the stakeholders' take is that, the corporation should strive to yield higher social returns to all the parties involved with it. Objective of wealth creation: escalation in the value of shareholding will result in greater wealth creation; therefore, it is consistent with the traditional corporate objective of profit maximization. The proponents of the shareholders theory maintain this. However, the other view is that, when the interest of the stakeholders is taken into consideration then there shall be fairer distribution in addition to wealth creation, which will promote the general welfare of society. The Tinged Shareholders theory contains a reconciliation of the main ideas of the two schools of thought. It makes allowance for moral and social obligations and at the same time retains the director's fiduciary duties and holds them responsible to the shareholders. The conflicting grounds of the normative and instrumental approaches are blurred in this theory. The traditional profit-maximizing objective of the shareholders theory is maintained, while incorporating the corporate social responsibilities as well, therefore it is consistent with moral duty. c) I find the stakeholders theory rather convincing. The recognition of commercial pursuits and social obligations appeal to me. The stakeholder's theory can justifiably claim to be superior because it upholds the interests of the owners without neglecting social welfare. If a company is profitable but its employees are a harassed lot, or its suppliers are bleeding dry because of the constant pressure of cutting costs, it defeats the purpose of corporate social responsibility. Singular motive of wealth creation can be ruthless if fair distribution and social welfare are neglected. A company owes responsibility towards it's employee's for improving their quality of life as much as it owes to it's customers for rendering quality at reasonable prices. .Wal-Mart is a case in point. This example demonstrates that commercial quests should not be divorced from social responsibilities.Wal Mart is the largest retailer in the world with a 20% market share in America and a formidable presence in retail in most parts of the world. It has gone overboard in its attempts to cut costs and increase profit margins. Recently exposed practices include locking overnight workers in its stores, allowing Wal-Mart maintaince contractors to use illegal immigrants as janitors. It is also known

This paper should persuade the reader that college students are full Essay

This paper should persuade the reader that college students are full adults and should be totally responsible for their morals, - Essay Example Students in college are of this age; hence, they should be responsible for their actions. At such an age, they should be morally upright, and reason before acting in a certain way. Many students have undergone the adolescence stage hence they are aware of their body reactions and the consequences if they do certain acts (Davis and Murrell). If one engages himself in immoral practices, there are consequences such as pregnancy or sexually transmitted maladies. One graduates to college after undergoing the lower primary education, therefore, he/she joins college to specialize in a dream career. In college, one is supposed to work hard to realize the career, and exemplify accountability for academic outcomes. A college student has an understanding, unlike toddlers who rely on their guardians to know what to do and who to follow. In many colleges, there are disciplines such as sociology and ethics which are meant to streamline student behavior. A student who is immoral or has bad behavior s in colleges is merely because of ignorance. Many students in college are irresponsible because there is no one to watch over them. Many travel distances to acquire education in far places. However, this does not mean there is no one to guide them in life: in many colleges, a dean of students is there to offer guidance. These dean deal with students affairs and they also advice a student who is stuck in a certain situation. Students have no right to behave irresponsibly because there is no one to offer guidance. All matters pertaining disciplinary cases in school are handled by the dean as they offer punish to correct the behavior. Additionally, in colleges, there are religious unions such as the Christian Union that offer divine support to students. Students should attend these gatherings to have good values and to be morally upright. These religious unions are open and they do not discriminate, hence, students should attend these gatherings. There are also peer counselors in coll eges who can offer advice to a student who needs advice on a matter pertaining life (Davis and Murrell). College students are viewed by the community as the leaders of tomorrow. A leader is one who is ethically upright, has complete knowledge of his actions, and is considered mature. The people from his hometown have high expectations of the student hence; one should act in a mature manner. He should also be responsible for his actions so as not to lose the faith the community has in him. After college, one has a dream of being employed in a reputable position. The probable employers are mainly the surrounding community, so a student should maintain a beneficial image. College students are often aware of irresponsible actions such as the usage of drugs. These drugs are responsible for some weird and unconstructive behaviors found in colleges. Through education, a college student should be edified to behave decently. Taking hard drugs leads to various defects in one’s body, wh ich may lead to some permanent or temporary changes in the human body. However, it is habitually the choice of the student to uphold uprightness and act as an adult. College students are entrusted with funds by their parents since they are considered mature (Davis and Murrell). A mature person is one who is trustworthy; hence, parents give students the full responsibility to coordinate their daily being. Students set up budgets to

GDP growth Essay Example | Topics and Well Written Essays - 1500 words

GDP growth - Essay Example This paper seeks to enquire how far the title of this essay "In today's economic climate, any company that hasn't borrowed as much as it can is crazy" is relevant within the context of corporate finance principles. That is, when business opportunities abound, is it wise on the part of the firms to watch as silent spectators without grabbing them and execute them by means of borrowed capital. The title raises two hypotheses, debt is preferred to equity and in spite of sufficient equity available, a company should borrow maximum possible in the pretext of the resultant economic climate of liberal consumption. Firms should invest money only if the project earns more than the hurdle rate which is generally higher in projects with high risks and investment pattern will be reflected in the ratio of financing mix of equity and debt. Cash flows and their timing determine rate of return on projects. If there are no profitable investments available, the stock holders' funds must be returned to them. Objective behind these principles is maximising the value of the firm as per the traditional theory of corporate finance. ... Borrowing facilitates availing of tax benefit and it is higher in case of higher tax rate. It creates a disciplining environment by which greater separation between management and stock holder is achieved which is a greater benefit as per the principles of corporate governance. Disadvantages are firms are exposed to bankruptcy cost due to higher business risk, agency cost due to greater separation stock holders and lenders and financing flexibility for the future is lost because of greater uncertainty regarding future financing requirements. A debt carries with it a commitment to make future payments which are tax deductible and future defaults in payments can result in loss of control to the lenders. In a hypothetical situation of no taxes (tax free), no separation between managers and stockholders, no default probability, and presence of certainty in future funds requirements, default risk, agency cost and capital structure become irrelevant and firm value is divested of its debt r atio as posited by the Miller-Modigliani theorem. According to this theorem, firm value will be decided by cash flows and there will be no question of leverage. (Damodaran) Real options In the present economic scenario of mergers and acquisitions for bailing out weak firms or as an exercise of creating a competitive advantage, companies require large volume of funds and committed bank facilities are useful in financing their real options to carry out M & A transactions. In 2000, Bank of America advanced bridge loan to Club Corp for debt acquisition as part of M & A exercise. Similarly Bank of America provided Ferrellgas a bridge loan of $ 175 million to carry out acquisition of Thermogas. (Patrick C 2000) Debt-to-Equity Ratio This is the ratio of

Marketing Plan for Tylenol

Marketing Plan for Tylenol Tylenol is a North American subsidiary brand of drugs under the parent company Johnson Johnson. Tylenol is advertised to help relieve pain, reduce fever, and relieve symptoms of cold, flu, sinus, arthritis, and allergies. It has become a trusted brand that parents turn to, to help relieve common ailments their children may suffer from. As a result, Johnson Johnson has gained immense respect from consumers everywhere due to the reliability and safety of their products. However, due to a series of ongoing recalls in the past couple of years, Tylenol has been suffering tremendously. Within the past year over five Tylenol product lines have been recalled: the cold liquid products, 8-hour caplets, extra strength Tylenol, Tylenol PM products, Childrens Tylenol, Childrens Meltaway Tylenol, and Infants Tylenol. There have been many more recalls by Johnson Johnson for their other brands-such as Benadryl and Mylanta-but so far, Tylenol has had to recall these aforementioned products, and they have stated there are more recalls yet to come. The loss of sales and more importantly, the loss of customer confidence in Tylenol is a serious cause of concern. Due to the enormity of the recalls, regaining goodwill seems difficult without creative marketing. Also, this is not like the 1982 recalls, where numerous deaths were caused by an unknown assailant who injected cyanide in the Tylenol bottles. Johnson Johnson was fortunately able to recover 92% of lost sales through the revolutionary creation of tamper proof bottles. And this helped them expand with 250 operating companies in 60 countries with annual revenues near $62.5 billion. By May 2010, however, Tylenol was forced to issue numerous recalls for their Arthritis Relief caplets and Childrens Tylenol products. The FDA confirmed the moldy odor coming from the bottles was due to a bacteria that was known to be resistant to common antibiotics. The high-quality, reliable family product has now been tainted due to a lack of quality control in various manufacturing plants. And the FDA investigations have only brought more attention to the internal quality errors. Since Johnson Johnson is losing millions of dollars each month due to lost sales and factory updates, it is imperative for Johnson Johnson to improve its brand image and regain consumer confidence. Through intense ad campaigning Tylenol can educate consumers about the quality improvements and portray Tylenols actions as highly responsible. Also, all internal quality control measures can be indicated on the bottles of all Tylenol products. Consumers have an increasing need to know where their medicines come from and Tylenol can provide that information and sense of security to their consumers. By providing a serial number on all products, Tylenol can allow consumers to go online and see where their products are made. Consumers can take part in the quality control aspect by providing pivotal information regarding the performance in each of their factories. This system will allow Tylenol to understand how well each factory performs and what, if any, changes need to be made. Although internal quality control changes need to be made within the company, Tylenol must simultaneously work on improving its brand image among consumers. By building strong consumer confidence, Tylenol can recover the sales it lost as a result of these recalls. 2.0 Situation Analysis McNeil Consumer Healthcare-the consumer drug division of Johnson Johnson and makers of Tylenol-has been caught up in a series of product recalls since late 2009. For a company that has been known for above average quality, this is a major setback to the companys image as their quality control and internal practices have been called into question by federal regulators as well as consumers and industry analysts. In an effort to counteract this issue, William C. Weldon, CEO, has made several public statements and appearances to quell consumers fears and describe the steps being taken to correct this issue. 2.1 Market Summary The McNeil line of consumer healthcare products are utilized by people of all ages from infants to senior citizens and includes various well known, over the counter names including Tylenol, Rolaids, Benadryl, and Motrin. Each is a top brand in its field and has had a nearly flawless quality record. The company allows its divisions a large degree of autonomy, which protects the others from being affected by any adverse situations within their sister companies. The current issue of quality concerns and recalls started with a 2009 incident concerning Motrin ibuprofen. McNeil held a phantom recall when they noticed the product had slightly defective dissolving properties and was bought back from stores by hired private companies. In this situation, no formal recall notice was distributed and the buy backs were handled quietly without bringing attention to the issue. It was stated by Johnson Johnson that there was no safety risk, which is why they handled the situation in this matter. In 2010 however, Johnson Johnson began to receive complaints that a musty, moldy smell was emanating from bottles of its over the counter medications which was making consumers sick with symptoms that included nausea, vomiting, diarrhea, and stomach pain. Furthermore, the company found that several of their pediatric medicines contained too much of an active ingredient or foreign material. This led to a voluntary recall of 136 million bottles. Due to this decrease in product quality, Colleen Goggins, the senior executive in charge of the McNeil line, tendered her resignation from Johnson Johnson in an effort to provide consumers with a visible solution to their woes about Johnson Johnsons quality control. In addition, a production facility in Fort Washington, Pennsylvania and another in Puerto Rico have been closed down due to poor quality standards and are currently being updated to meet FDA standards. 2.2 SWOT Analysis Strengths For decades, Johnson Johnson was the leader in quality control. Their products and customer service had always been top notch and consumers have always trusted them. In light of the McNeil recalls, Johnson Johnson can recognize the following as positives in their business: Customer Service To handle the influx of customer questions and concerns regarding recent recalls, Johnson Johnson has set up a comprehensive section on their website dedicated to explaining the details behind each recall as well providing a FAQ list, dedicated phone lines, and email addresses. Review of Manufacturing Operations Johnson Johnson is publicly admitting to performing an internal shake-up of their manufacturing operations to ensure that all production facilities maintain the quality standards they have been known for in years past. In addition, quality control has been moved from individual centers to a centralized office. This will help build conformity among all of their products by upholding a specific product standard. CEO William C. Weldon His public admission of internal error and promise to restructure the company to fix their quality issues indicates that he understands the public concern and loss of good will that will result from this. He admitted to letting his customers down and resolved to make sure Johnson Johnson does not face poor quality issues again in the future. Company History  ­Ã‚ ­- Johnson Johnsons handling of the 1982 cyanide crisis is still considered the ideal way to deal with a disaster. The media, industry analysts and consumers alike all lauded the company for its speed, efficiency and honesty for the recall and their high involvement in the criminal investigation. Johnson Johnsons comeback was made possible due to regaining consumer trust during the crisis. This history can serve as a support for Tylenols current crises and provide a platform for them to make another comeback. Weaknesses Several actions as well as the sudden decline in quality are a huge blow to the image of Johnson Johnson. These areas include: Slow Reaction time to Consumer Complaints FDA documents have shown that when the initial reports of moldy odors came to Johnson Johnson, no action was taken to rectify the problem. This indicates a lack of acknowledgement of a potentially serious issue and not grasping the gravity of the situation. Violation of Manufacturing Standards FDA inspectors have found that since 2001, several manufacturing issues have come into play including drug mix-ups, lack of training, incomplete investigations of complaints, and failure to determine the cause and solution to problems. Unsavory Recall Practices In their attempt to confront the quality issue with Motrin in 2009, Johnson Johnson simply sent a hired group to buy back available products in all retail establishments rather than conduct a formal recall. This has come under contention from the FDA as an unsound practice since it did not properly notify individuals of a potential issue. This completely counteracts Johnson Johnsons highly responsible and reliable brand image and makes consumers feel they will continue to hide important information from its consumers. Johnson Johnson has since admitted to making a poor decision in this situation. Resignation of Colleen Goggins With the tendering of Goggins resignation from the company, Johnson Johnson will be losing the long term institutional knowledge she possesses. Having been with the company since the 1980s, Goggins has overseen and controlled several strong product groups that will now be subject to new leadership and potentially a new method of management. This can cause problems down the road if the new division head isnt as strong as Goggins and could lead to excessive turnover in that position if they cannot do the job as well as Goggins had to this point. Opportunities Although currently under fire from the FDA, business analysts and consumers, Johnson Johnson can identify several areas in which they can regain their image of quality: Analysis of Facilities and Stability Testing As Johnson Johnson overhauls its quality process and revamps its manufacturing practices, they can once again position themselves as an industry leader in quality who cares for consumer well-being. If they publicize their actions to right these wrongs, their consumer base will see that their dedication to quality remains resolute. Customer Service Portals By creating a comprehensive website dedicated to recall information and quality concerns, Johnson Johnson shows that even after a misstep, they still recognize the importance of customer needs. By quickly reestablishing their presence on retail shelves with new batches of recalled medicines, Johnson Johnson shows their dedication to providing customers with the medicine they need to maintain their health. Creation of New Bottles Johnson Johnsons creation of the tamper- resistant bottles became an industry standard after the 1982 crisis. Sales were able to bounce back as more consumers started to trust Tylenol again, and Tylenol gained a competitive advantage through this innovation. By creating new bottles with the Q.C. Passed label and the plant serial number on them, Tylenol can do gain that product differentiation it needs from its competitors and generic brands alike. Threats Recalls and FDA investigation will seriously impact Johnson Johnsons image. In addition, their structure and quality control have become an area that has suddenly turned sour. Loss of Goodwill ­ Since Johnson Johnson had been a quality leader for so long; recalls of their medication will lead to a loss of consumer trust in their products. As a result, they will lose profits on these products as customers may turn to generic brands, which cost less and provide the same benefits as the name brand. Also, customers will be hesitant to go back to a product that they feel they can no longer trust. Representative Darrell Issa As a member of the House Committee on Oversight and Government Reform, he is an outspoken critic of the FDA and Johnson Johnsons recent actions and promises to watch this issue closely to ensure both groups correct and maintain higher standards in their practices. This can result in harsher terms against Johnson Johnson if their quality does not improve as Issa may push for the FDA to enforce stricter penalties. Competitors and Bad Publicity Competitor brands such as Advil are now exploiting Tylenols current quality issues through their ad campaigns and many loyal Tylenol users are turning to other brands. Advils recent ad campaigns urge customers to trash the recalled products and try Advil free of charge. The ads are directly aimed at converting Tylenol users to Advil. Triaminic-which competes with Childrens Tylenol-is also offering their Fever Reducer Pain Relief medicine for free as part of its launch of their new line extension. This negative campaigning will surely deter Tylenols ability to maintain consumer loyalty, and will hinder further progress if consumers start preferring competitor brands over Tylenol. 2.3 Competition With many of their products no longer being protected by government patents, Johnson Johnson faces increased competition from generic producers. Charging lower prices and providing the same benefits as name brand medicines, if customers of Johnson Johnson brands no longer trust them, theyre likely to go to an option that they can trust. In addition, other established brands like Pfizer or Bayer could take this as an opportunity to create, release, or push their competitive products which would be seen in a more favorable light if their quality is regarded to be higher than Johnson Johnsons current standards. 2.4 Product Offering Distribution As mentioned in the Market Summary, Johnson Johnsons over the counter medicines include Tylenol, Motrin, Benadryl, and Rolaids. Their other branches include consumer products in the Baby Care, Skin and Hair Care, Wound Care, Oral Health, Womens Health, Nutritionals and Vision Care. Since they own nearly 250 companies with so many other various products including medical devices, and prescription products, any impact from the McNeil group of products will have a small impact on their overall revenue. Due to this, Johnson Johnson as a whole enjoys wide spread distribution across the United States and the world. However, since the recalls affect so many of their products, Tylenol needs to introduce a new innovation that can help with their product differentiation. Since the current problems lie in the quality control of their products, Tylenol can offer bottles with the Q.C. Passed stamp on it with a serial number indicating which manufacturing plant the bottle came from. This will provide consumers with the information they desire and it will separate Tylenol from all other brands, because they will do something highly innovative. This will also help Tylenols brand image as a responsible and honest company, and can potentially win back lost sales and consumer loyalty. 3.0 Marketing Strategy 3.1 Objectives The first and most crucial step needs to be a complete overhaul of the quality control process within the entire company. Fortunately, Johnson Johnson is already working on updating each of its factories and these internal changes will continue until every factory meets FDA standards. However, as that continues Johnson Johnson needs to take this opportunity to build confidence in the market. By creating a new system that will help consumers track their medicines, Johnson Johnson can aim to recover 70% of lost sales within the next fiscal year. And in order for Johnson Johnson to stimulate these sales, they need to do an intense ad campaign showing that they are taking full responsibility for their actions. By targeting these ads to mothers and reconnecting to their family-oriented consumers, Tylenol can see an upswing in sales. However, it is imperative that the changes in the packaging be done in conjunction with the marketing campaign to ensure a quick recovery. 3.2 Target Market Tylenol is a product that is used by everyone and is available everywhere, so its marketing campaign has to address each of these market segments. This marketing plan focuses on three segments that were affected the most by the recalls: Families with Children: Tylenol has an entire line of products geared towards treating colds and flu symptoms specifically for children. Even though the children are the users of this product, the consumer purchasing decision lies solely in the hands of the parents or guardians in that household. Parents are generally willing to spend extra for their childs well-being, so they are not swayed by small increases in price if they find the brand reliable. However, parents will also stop purchasing a product immediately if they see it as being unreliable, unsafe or in any way hazardous to their child. Working Class: The working class is the biggest consumer of Tylenols Rapid Release pills because these consumers need fast pain relief caused by daily stresses at their jobs. Since this market segment consists of hard working, middle-class members, their purchase decisions are based more on pricing. The Elderly: Tylenols arthritis medicines are aimed to help relieve pain symptoms felt by the elderly. They are generally late adopters and once they find a dependable product are highly likely to stay loyal to it. Although these recalls may not affect sales for the arthritis medications too much, it is important to portray Johnson Johnsons sense of responsibility so any new products can be easily adopted by them. 3.3 Positioning Tylenol can position itself as a responsible company that has to perform these recalls in order to protect its consumers. This positioning can be achieved by enforcing its history as a reliable company and its constant passion to help its customers. Tylenol can use its past experience with the 1982 cyanide case to remind consumers that they replied effectively to the disaster then, and are simply doing the same thing now. Even though Tylenols quality control issues are in question, it can still position itself as a company that is honest and willing to take the actions necessary to fix any internal issues it may face. 3.4 Marketing Strategies The main marketing objective is to remind consumers of Tylenols responsibility and honesty. So, the marketing strategy will focus on raising consumer awareness of the recalls and use it as an opportunity to re-penetrate the shrinking consumer market. The message Tylenol will convey is that its recalls were necessary to protect and safeguard the public from any potential hazards. By stressing the fact that the recalls are just a precaution-and no deaths or illnesses were linked to the use of these products-Tylenol can garner more consumer support. Primarily this message will be conveyed through intense ad campaigns, in magazines, newspapers, billboards, and on the Internet. It will also be the means through which the public will be alerted of when the recalled products will be back on the shelves, and it will also provide Tylenol with a way to inform the public about the new Q.C. Passed stamp on it. However, Tylenol needs to first stabilize the recall issues so they can regain consumer confidence. Once there is more stability within the company, Tylenol can start telling the public about the new bottles in order to recover lost sales. Since the Tylenol brand is ubiquitous, it is important for the ad campaigns to be seen by consumers everywhere. The use of the Internet will be especially helpful because the costs associated with it will be relatively cheap. Print media, although costly, will allow the advertisements to be read everywhere, from homes to doctor offices to grocery stores. Along with these ads, Tylenol will employ its website to inform the public of its recalls-which it already does-and it will also create a forum for customer feedback. This is another cost-effective method for Tylenol to talk honestly about the recalls and prove their responsibility. Plus, this can generate future ideas the company can use to satisfy its loyal customers. 3.5 Marketing Mix The marketing mix for Johnson Johnson will mainly consist of the relaunch of recalled products, pricing and intense advertising. The distribution portion of the marketing mix will remain the same because Johnson Johnson has a strong network of distributors and stores to reach the target markets. Products: The main change that needs to be made for the Tylenol products is the quality of them. Johnson Johnson is focusing on the quality control systems at each of its plants already, and as the products are reintroduced to the public, their quality needs to be tested thoroughly to confirm there will not be any issues again. The Q.C. Passed stamps also need to be added to the new bottles to show the public that each bottle stands up to the high quality standards set by Johnson Johnson. Pricing: The prices of each product will remain the same but as Johnson Johnson is doing already, it has to continue providing coupons for its customers. However, the main issue with these coupons is that they are available online, which is not the most practical way to distribute coupons because most people do not remember to print these coupons when they are using the Internet. Also, this is extremely problematic for the older consumers who use Tylenol Arthritis Pain Relief because they are not active Internet users. So, it is important to provide coupons in stores so consumers can use them right away. Advertising: The advertising campaigns will focus on the target markets and will remind the consumers of Johnson Johnsons responsibility. They will work to provide consumers with the peace of mind that Johnson Johnson is doing everything in its power to fix these problems. The ads are directed towards, mothers, the elderly and the working class. It is imperative to advertise anywhere and everywhere possible so Tylenol can have more control over how the recalls are portrayed in the eyes of the consumer. 3.6 Marketing Research The website will provide a way for Tylenol to have a dialogue with its consumers, so new ideas can be suggested by the users of the products. This will also provide a way for Tylenol to better communicate with its consumers and alert them of any changes in their products. Also, by providing the serial number on the bottles, Tylenol will be better able to track any issues in the quality processes based on which plant any complaints are linked to. This will shorten the time it takes Tylenol to make changes because they will be able to pinpoint issues much sooner. Lastly, it is very important to understand the full effect of these recalls in the minds of the consumers. With each of the bottles of medicine Tylenol sells, it can provide a questionnaire for the customer to fill out and send back to Johnson Johnson for a 50% coupon. Even though the coupon provides a huge discount, the information the questionnaires will provide, will estimate how much damage control Tylenol really needs to do for its brand equity. 4.0 Financials Johnson Johnsons recall of several McNeil Healthcare products will have several negative financial impacts on the companys bottom line. The most direct impact is loss of income from lost sales of recalled products. With these products being off store shelves for various periods of time, consumers will not be able to buy these products and the company will lose money. Furthermore, future sales will be lost when customers turn to competitor products and decide not to go back to Johnson Johnson products because of loss of goodwill resulting from the recalls. The estimated loss is expected to be close to $200 million. Additionally, the company will lose sales from decreased production as a result of plant closings to reevaluate quality controls in an effort to deter this situation from happening again in the future. This loss is expected to amount to almost $600 million over the course of a year. Other yet unrealized losses will come from the reconfiguring and reconstruction of the plants, retraining employees to new systems and controls, and advertising dollars that will be needed to assure the public that Johnson Johnson products are safe again and still maintain quality standard they have. 5.0 Controls In order for Johnson Johnson to regain their status in the market, they will need to ensure that they do not have a quality mishap like this again. Several steps have already been taken to rectify the situation including closing two plants found to have severe issues, creating a dedicated website to inform customers of their rights and to provide general information under the recall, and exiting Collen Goggins from her position of overseeing McNeil health products. These actions show customers and the general public that Johnson Johnson is taking responsibility for their actions and doing what they can in the short run to make an immediate fix. CEO William Weldons numerous public statements about the companys dedication to quality and admission of making a mistake, should assist with gaining back some customer good will. 5.1 Implementation With all that is being done, Johnson Johnson needs to put other controls in place to guarantee increased quality among their line of products. First of all they need to innovate a new method for quality control. This can be something like indicating which plant products are produced to clarify where mistakes are being made if something were to go wrong again. This would also show customers that Johnson Johnson has a company-wide quality standard that each plant must follow. This will also make each plant function better because the tracking system will hold specific plants solely responsible for any problems in the future. Another factor in retaining or winning back customers will be strong marketing. The company needs to push their new quality regiment with a full press marketing plan. This should include print, TV, radio, internet, and billboard advertising. This campaign should show how Johnson Johnson values the health and well being of their customers and should also include an apology letting the public know how sorry they are for the inconvenience caused by not maintaining the quality they have been known for. By implementing these controls, Johnson Johnson should be able to regain potential lost customers and perhaps some new ones by showing their recommitment to quality after this mishap. After being a quality leader for years, the company needs to do whatever it takes to repeat history and make yet another comeback, or risk being defeated by its own negligence.

Differences in One?s Own and One?s Partner?s Perceptions of Social Skills as a Function of Attachment Style :: essays research papers

Differences in One’s Own and One’s Partner’s Perceptions of Social Skills as a Function of Attachment Style Researchers / Experimenters: Laura K. Guerrero and Susanne M. Jones Goal or Purpose of the Study: To extend research and theory on the relations between attachment style and social skill To gain a clearer picture of how the intersection of   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   models of self and others associates with different social   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   skills by testing for attachment-style differences across   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Bartholomew’s four-category conceptualization of   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   attachment Guide Questions: Are there differences in attachment style that relate to how people recognize their own social skills, specifically in emotional expressivity, emotional control, emotional sensitivity, social expressivity, social control, and social sensitivity? Do people recognize their partners’ social skills (emotional expressivity, emotional control, emotional sensitivity, social expressivity, social control, and social sensitivity) differently as a function of their partners’ self-reported attachment styles? Theories or Models: ATTACHMENT THEORY   Ã‚  Ã‚  Ã‚  Ã‚  Attachment theory provides a useful framework for studying differences in social skills. This theory states that people develop different attachment styles as a result of interactions with significant others, beginning with their interactions with a primary giver which was said to be the parents of a certain child (Bowlby, 1969).   Ã‚  Ã‚  Ã‚  Ã‚  Attachment styles are modes of social interaction that reflect how people view themselves and others (Bartholomew, 1990). Bartholomew’s (1990, 1993) conceptualization of attachment style entails crossing two theoretically-derived dimensions: a mental mode of self (based on whether a person has an internalized sense of self-worth) and a mental model of others (based on whether a person sees involvement with others to be rewarding). When these dimensions are crossed, four unique attachment styles emerge: secure (positive models of both self and others), dismissive (positive model of self, negative of others), fearful (negative models of both self and others), and preoccupied (negative model of self, positive model of others).   Ã‚  Ã‚  Ã‚  Ã‚  Secure individuals are confident that others will like and accept them. They are also comfortable with closeness and experience relatively few interpersonal problems. Dismissive individuals are confident and self-sufficient, but to the point that they often reject interaction with others, and see relationships as both unrewarding and unnecessary. These individuals usually place a premium on activities related to work or self-fulfillment rather than on close relationships with others. In contrast, fearful individuals would like to have close relationships with others, but they worry that they will be rejected or hurt. These individuals generally have low self-esteem and experience considerable social anxiety when interacting with others. Differences in One?s Own and One?s Partner?s Perceptions of Social Skills as a Function of Attachment Style :: essays research papers Differences in One’s Own and One’s Partner’s Perceptions of Social Skills as a Function of Attachment Style Researchers / Experimenters: Laura K. Guerrero and Susanne M. Jones Goal or Purpose of the Study: To extend research and theory on the relations between attachment style and social skill To gain a clearer picture of how the intersection of   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   models of self and others associates with different social   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   skills by testing for attachment-style differences across   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Bartholomew’s four-category conceptualization of   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   attachment Guide Questions: Are there differences in attachment style that relate to how people recognize their own social skills, specifically in emotional expressivity, emotional control, emotional sensitivity, social expressivity, social control, and social sensitivity? Do people recognize their partners’ social skills (emotional expressivity, emotional control, emotional sensitivity, social expressivity, social control, and social sensitivity) differently as a function of their partners’ self-reported attachment styles? Theories or Models: ATTACHMENT THEORY   Ã‚  Ã‚  Ã‚  Ã‚  Attachment theory provides a useful framework for studying differences in social skills. This theory states that people develop different attachment styles as a result of interactions with significant others, beginning with their interactions with a primary giver which was said to be the parents of a certain child (Bowlby, 1969).   Ã‚  Ã‚  Ã‚  Ã‚  Attachment styles are modes of social interaction that reflect how people view themselves and others (Bartholomew, 1990). Bartholomew’s (1990, 1993) conceptualization of attachment style entails crossing two theoretically-derived dimensions: a mental mode of self (based on whether a person has an internalized sense of self-worth) and a mental model of others (based on whether a person sees involvement with others to be rewarding). When these dimensions are crossed, four unique attachment styles emerge: secure (positive models of both self and others), dismissive (positive model of self, negative of others), fearful (negative models of both self and others), and preoccupied (negative model of self, positive model of others).   Ã‚  Ã‚  Ã‚  Ã‚  Secure individuals are confident that others will like and accept them. They are also comfortable with closeness and experience relatively few interpersonal problems. Dismissive individuals are confident and self-sufficient, but to the point that they often reject interaction with others, and see relationships as both unrewarding and unnecessary. These individuals usually place a premium on activities related to work or self-fulfillment rather than on close relationships with others. In contrast, fearful individuals would like to have close relationships with others, but they worry that they will be rejected or hurt. These individuals generally have low self-esteem and experience considerable social anxiety when interacting with others.

Compare/Contrast My Two Favorite Places Essay

Everyone has their secret special places that they go to or places just to simply get away or look for advice at every once and a while. I am not anyway different than anyone else, as I also have some very secret places where I go when I need privacy or just seeking much needed advice. One of my places is the lake in the wintertime. There I can escape from the everyday mess and can think more rationally or just simply soul search. The lake is located approximently 45 minutes from my house; it has a beautiful view as well as total silence in the winter. The lake water is some of the bluest I have ever seen and the choppiest in the wintertime. I visit the lake in the winter due to the fact that it is not bust with the energy of all the people that come during all the other months. I go to mostly just to get away form the hustle and bustle of work and the city scene. The quietness is very peaceful and soothing to me. It is nice to just hear the waves hitting the mountain side that surround the lake shore. I normally don’t stay very long, but just stay long enough to know there is still a great place left where I can think and reflect on myself and my thoughts. My second place is long missed, for it is not here anymore. It was going to my great grandparents house. They were wisest people that I have came across in my life, much like people read about in storybooks or fairy tales. I could always go to them and receive wonderful answers and stories behind any question that lurked in my mind. No matter what the question may have been the answers I was given were always one hundred percent honest. This place was definatly the better of the two! As opposite as to going to the lake this place was usually loud as he was a man that talked ver loudly as well. Going to his house was somewhat a treat to me and I always walked away with the feelings I was seeking answers for. This place is missed very greatly, but not lost. It will forever be with me in my heart as long as I am here. The second place is much better than the first, but seeing how he is no longer here anymore, the first always helps me reflect upon the second. I find myself going to the lake more often to seem at peace with a lot of things.

Traditional Chinese Family Analysis essays

Traditional Chinese Family Analysis essays Long before the industrialization and the rise of communism, Chinese civilization has been built peculiarly on the basis of family. The reason is that Chinese people have the unique family value system that would put family above their individual and personal needs; this is what we called familism. The value was implicitly shown in the Chinese word for family is the pictorial representation of several people under a roof, meaning possibly man, wife and children. According to the Chinese proverbs,  ¡If there are no families, there will be no country ¡, it seems that Chinese made familism even more central in that society than in most. However, Chinese families ¡ value system is gradually perished and replaced by a new set of family values under the effect of modern individualism. When compare my family to that of grandparents, indeed the two have a lot of differences, mostly manifest in their family structure, thinking, rituals, attitudes, and their name system. My grandparents have three sons and seven daughters. Until now, the grandparents ¡ family consists of three generations with at least thirty members. It is very interesting once the whole family had been traveled together on the plane I was shocked by the huge bunch of people bearing the same surname. Traditional Chinese people see this as a clan which is the root of Chinese civilization, larger the clan formed; meaning that the family is fortunate for the continuation of the surname and powerful. In the olden days in China, the richest people were always come from the most powerful clan, and only the most fortunate ones can continue their surname, for example: Deng Xiao Ping, the former Chinese statesman was come from the clan of  ¡Deng ¡, is one of the most fortunate surnames in China. While the Chinese names contain three characters, the seven daughters shared the same second character in their names, and the three sons shared another second character in the n...

Chronology of Ancient Mesopotamian Kings of Sumeria

Chronology of Ancient Mesopotamian Kings of Sumeria Mesopotamia, the Land Between Two Rivers, was located in present-day Iraq and Syria  and was home to one of the most ancient civilizations: the Sumerians. Between the Tigris and Euphrates rivers, Sumerian cities such as Ur, Uruk, and Lagash provide some of the earliest evidence of human societies, along with the laws, writing, and agriculture that made them function. Sumeria in southern Mesopotamia was countered by Akkad (as well as Babylonia and Assyria) in the north. Rival dynasties would shift the center of power from one city to another over thousands of years; the Akkadian ruler Sargon united the two societies during his reign (2334-2279 B.C.) The fall of Babylon to the Persians in 539 B.C. saw the end of indigenous rule in Mesopotamia, and the land was marked by further conquests by Alexander the Great, the Romans, and before coming under Muslim rule in the 7th Century. This list of ancient Mesopotamian kings comes from John E. Morby. Notes based on Marc Van De Mieroops. Sumerian Timelines First Dynasty of Ur c. 2563-2387 B.C. 2563-2524... Mesannepadda 2523-2484... Aannepadda 2483-2448... Meskiagnunna 2447-2423... Elulu 2422-2387... Balulu Dynasty of Lagash c. 2494-2342 B.C. 2494-2465... Ur-Nanshe 2464-2455... Akurgal 2454-2425... Ennatum 2424-2405... Enannatum I 2402-2375... Entemena 2374-2365... Enannatum II 2364-2359... Enentarzi 2358-2352... Lugal-anda 2351-2342... Uru-inim-gina Dynasty of Uruk c. 2340-2316 B.C. 2340-2316... Lugal-zaggesi Dynasty of Akkad c. 2334-2154 B.C. 2334-2279... Sargon 2278-2270... Rimush 2269-2255... Manishtushu 2254-2218... Naram-Suen 2217-2193... Shar-kali-sharri 2192-2190... anarchy 2189-2169... Dudu 2168-2154... Shu-Turul Third Dynasty of Ur c. 2112-2004 B.C. 2112-2095... Ur-Nammu 2094-2047... Shulgi 2046-2038... Amar-Suena 2037-2029... Shu-Suen 2028-2004... Ibbi-Suen (The last king of Ur. One of his generals, Ishbi-Erra, established a dynasty in Isin.) Dynasty of Isin c. 2017-1794 B.C. 2017-1985... Ishbi-Erra 1984-1975... Shu-ilishu 1974-1954... Iddin-Dagan 1953-1935... Ishme-Dagan 1934-1924... Lipit-Ishtar 1923-1896... Ur-Ninurta 1895-1875... Bur-Sin 1874-1870... Lipit-Enlil 1869-1863... Erra-imitti 1862-1839... Enlil-bani 1838-1836... Zambiya 1835-1832... Iter-pisha 1831-1828... Ur-dukuga 1827-1817... Sin-magir 1816-1794... Damiq-ilishu Dynasty of Larsa c. 2026-1763 B.C. 2026-2006... Naplanum 2005-1978... Emisum 1977-1943... Samium 1942-1934... Zabaya 1933-1907... Gunnunum 1906-1896... Abi-sare 1895-1867... Sumu-el 1866-1851... Nur-Adad 1850-1844... Sin-iddinam 1843-1842... Sin-eribam 1841-1837... Sin-iqisham 1836... Silli-Adad 1835-1823... Warad-Sin 1822-1763... Rim-Sin (probably an Elamite. He defeated a coalition from Uruk, Isin, and Babylon and destroyed Uruk in 1800.)

Green Tourism Coursework Example | Topics and Well Written Essays - 10000 words

Green Tourism - Coursework Example This research aims to identify best environmental practice in the area of tourism in the UK. It is hypothesised that green tourism, which has gained wide acceptance, benefits the organisation or business and the entire community that is taking advantage of a natural environment. Green tourism also promotes protection and preservation of the environment. True. But whilst we may promote tourism, profits in mind, let us not forget our environment. Governments and organisations, and every human being on this planet earth, have to do something good to the world and the environment in the midst of business and profits. With the sudden and so much advancement in technology, added with a fast-growing population, mother earth has truly suffered. Global warming is a big threat to humanity. Because of toxic pollution and environmental pollutants left behind by businesses which have no regard for the world, there is far great damage done to the environment and man. Tourism involves people, transient people, taking advantage of nature or the environment, and if they are not truly guided and informed of simple rules about proper use of the environment and nature, there will be destruction on the original creations of nature. Tourists, local or foreign, should be guided and allowed to admire nature and the environment properly, in the same way we deal with our business establishments and other structures, man-made and natural. There should be a way to handle them properly, and also a way to reciprocate this goodness of tourists from the establishments that the tourists or citizens are passing through. That is the aim of green tourism. We will conduct our research about environmental best practice on business establishments in England and Scotland and other parts of the UK. We will investigate green companies that bring the values of environmental sustainability into their everyday practices. This research will involve distribution of questionnaires and telephone interviews to determine the measures they are taking to preserve and protect the environment, and help attain sustainable development. We will also be surfing the web for websites of businesses and organisations with best environmental practices. In the course of our research, we will also feature case studies of organisations in their best environmental practice. We will highlight these case studies in and around England and Scotland to demonstrate our hypotheses. Research Objectives: Our research objectives / questions are: a. What best environmental measures are being practiced by green companies in the UK b. How can these practices be enhanced or improved c. What are the good practices of green tourism d. How is green tourism related to sustainable development e. How does green tourism help improve business Chapter 1 1.1 Background Businesses and organisations have programmes focused on best practice. In tourism, businesses are encouraged to joining organisations with green tourism themes and sustainable devel

Book review1 Literature review Example | Topics and Well Written Essays - 1000 words

Book review1 - Literature review Example The book was published in the year 2007 by Crossway Books publishing ministry of Good News Publishers whose headquarters are in Illinois. Among the several books that J. Piper has published includes God’s Passion for His Glory, The Pleasures of God, Future Grace, A hunger for God and Desiring God among others. Based on the many items on theology, the author has produced a book that provides a basis for today Christian living. The various concepts displayed in the book relate to academic, biblical and psychological understanding of the writer on key items as presented in the bible. John Piper addresses main topics basing his ideas on the works of N.T Wright and citing his works throughout his book which centres on justification and judgment. The scope of the book is wide as the writer outlines his ideas concerning previous works of others, maintaining his thought on various issues and using ideas to base his argument. Among the issues discussed in the book are such as the relationship between law and covenant, dynamics of justification, justification and gospel, and places of Christian works in justification. The author also analyses the concept of justification on the death of Christ being able to cleanse sin. In this, he notes that avoiding sin is essential for the forgiveness of sin but noting with precedence that his death was to ensure human justification. He cites Colossian 2:14, Revelation 1:5, Galatians 2:21 among other books to show that the death of Christ is sufficient to cover human sins. He is opposed to the view of the writers of the New Testament who saw the death of the Messiah as the ultimate end to His life (Piper, 2007, p.43). Piper’s view is that the Lord continually seems to manifest himself in us implying He lives as implored in the story of the resurrection. According to him, the obedience of Christ to die for us